Frias Bachata

“Irving’s Edge was instrumental in helping me find consistent & identifying markers within my brand. As an artist & musician, I knew creating and having a clear brand & marketing strategy was going to be essential, the challenge was finding someone who could help me identify & execute the vision I had in mind. Working alongside the team at Irving’s Edge, I was able to target a demographic, figure out what language would be used in my communications, observe my genre & try to provide what was missing, along with a plethora of other things that I didn’t even think of until I started working with them. From merch to creating a website Irving’s Edge was accessible every time I needed to do a project & they didn’t stop working with me until I was excited about the end result.”

- Edgar Frias, Musician