Frias Bachata
“From merch to creating a website Irving’s Edge was accessible every time I needed to do a project & didn’t stop until I was excited about the end result.”
“Irving’s Edge was instrumental in helping me find consistent & identifying markers within my brand. As an artist & musician, I knew creating and having a clear brand & marketing strategy was going to be essential, the challenge was finding someone who could help me identify & execute the vision I had in mind. Working alongside the team at Irving’s Edge, I was able to target a demographic, figure out what language would be used in my communications, observe my genre & try to provide what was missing, along with a plethora of other things that I didn’t even think of until I started working with them. From merch to creating a website Irving’s Edge was accessible every time I needed to do a project & they didn’t stop working with me until I was excited about the end result.”
- Edgar Frias, Musician
FROM NYC
It all begins with an idea.
“I started working with Irving’s Edge on a whim when I sent their founder an invite to my Squarespace to give me their feedback on what the website looked like a few days before launch; 5 seconds after viewing it we got on a Zoom call and I was schooled. I’m both the Creative Director and Founder of From NYC so that leaves me with a huge need for help carrying the load. Irving’s Edge knew exactly what I was missing and they delivered. They helped me find the language that was true to me and my brand’s vision as well as took over the creation of the website I mentioned earlier, making it look infinitely better than what it was. From the mission statement, to verbiage, to font choice, Irving’s Edge professionally gave their input and still allowed me to have a hand on the wheel. That’s what you want in a design house, honesty, and freedom.”
- Jacob Fernandez, Clothing Designer + Brand Owner